Digital Marketing is about reaching customers through digital channels, such as search engines, social media, email etc. These digital channels link consumers with sellers and facilitate one to one communication between the businesses and customers.
Any type of marketing that includes promotion of goods or services through any digital medium is called digital marketing.
Various digital channels through which online marketers advertise for strong digital presence.
SEO is an organic way of attracting quality and quantity of traffic of your website and obtaining high ranking in various search engines such as Google, Bing, yahoo etc. It is the process of optimizing websites for search engines.
Search engine Marketing is a paid medium to advertise the website on search engine result pages. It involves strategies that make sure that you rank in search engine results.
Content Marketing involves range of strategies and techniques to market the product or service through content to engage the customer and generate trust. It involves providing the right information to the targeted customers. Marketers provide the information through their content, such as blog posts, infographics, eBooks or videos.
Social Media Marketing involves creating and sharing content on social media in order to achieve defined goals. Great social media marketing can ensure success in business. Ensuring the presence at social media platforms, creating social media user driven quality content and examining feedback and updating the content are the ingredients of good SMM strategy.
Affiliate Marketing is the practice of recommending a company’s product or services to the customer or redirecting them to the seller. Online retailer pays commission to the external website for the traffic or conversion from the reference on the third party website.
Email Marketing is advertisement to the targeted audience through email. It is the process of engaging with your prospects through email. It is the most effective technique to keep your client base updated about your offers.
In short, the digital Marketing encompasses all those activities by which marketer presents right content to the customer at the right time on a digital platform.